Our Mission Is
What Drives Us.
We are on a mission to transform the world into a healthy, sustainable, and more equitable place for the next seven generations. Join us in nurturing the health of people, communities, and the environment for generations to come.
How We Plan to Tackle the Plastic Crisis.
Healthy People
We believe consumers have the right to know how products affect their wellbeing. Yet, the plastic lifecycle is impacting people's health with microplastics even appearing in our bodies. We aim to provide safe products and packaging that considers the impact on the next seven generations.
Equitable Communities
We believe in the power of community. Yet, the effects of the plastic lifecycle disproportionately impacts vulnerable and marginalized populations around the globe. We seek to limit the suffering imposed by plastic waste by contributing to circular economies.
Sustainable Environment
We believe you can't live a healthy life on a sick planet. Yet, the global demand for plastic is growing and a driver of the fossil-fuel industry. We see it as our responsibility to source sustainably and break the reliance on the plastic economy.
A Seventh Generation
We believe a company's values are as important as the products it makes. While we're proud of the big wins we've achieved in our packaging and formulation innovation to date, we will continue to look for new ways to nurture the health of today and the next seven generations.
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